THE KEY DETERMINANTS TO A STRATEGIC APPROACH OF CORPORATE
During the past decades the concept of Corporate Social Responsibility (CSR) has caught the attention of both practitioners and academics, not without controversies or debates. We have identified the lack of a strategic approach of CSR as one important source of the issues related to CSR and with...
| Published in: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2015-08-01
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| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2015-04/12_Gligor%20Cimpoieru.pdf |
| Summary: | During the past decades the concept of Corporate Social Responsibility (CSR) has caught the attention of both
practitioners and academics, not without controversies or debates. We have identified the lack of a strategic approach
of CSR as one important source of the issues related to CSR and with this paper we aim first at presenting the meaning
and the importance of a strategic approach of CSR and then to underline the key determinants that set it apart from a
traditional approach of CSR and represent the theoretical basis for a proposed evaluation methodology. For the
applicative part of the paper we present the results obtained when applying the proposed research methodology for a
banking institution operating as one of the top service providers in the banking sector, proved to be in a transition
phase from a traditional approach to a strategic approach of CSR according to our evaluation. |
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| ISSN: | 1844-7007 1844-7007 |