The Impact of Sales Promotion, User Interface and User Experience Design on Shopee App Users' Repurchase Intentions

By 2022, Gen Z and millennial consumers dominated Shopee usage in Indonesia. Similar e-commerce platforms are forced to constantly innovate to remain competitive in the market due to increasing competition. Therefore, the primary focus of e-commerce platform development should be on the user interfa...

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Bibliographic Details
Published in:	International Journal of Engineering and Management Sciences
Main Authors:	Gulielmus Brahma Rantau Lumban Tobing, Patrick Vivid Adinata, Fransisca Desiana Pranatasari, Kristia Kristia
Format:	Article
Language:	English
Published:	Faculty of Engineering, University of Debrecen 2023-09-01
Subjects:	user interface user experience sales promotion repurchase intention
Online Access:	https://ojs.lib.unideb.hu/IJEMS/article/view/12424

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