The beauty of simple models: Themes in recognition heuristic research

The advantage of models that do not use flexible parameters is that one can precisely show to what degree they predict behavior, and in what situations. In three issues of this journal, the recognition heuristic has been examined carefully from many points of view. We comment here on four themes, th...

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Bibliographic Details
Published in:Judgment and Decision Making
Main Authors: Daniel G. Goldstein, Gerd Gigerenzer
Format: Article
Language:English
Published: Cambridge University Press 2011-07-01
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Online Access:http://journal.sjdm.org/11/rh23/rh23.pdf
Description
Summary:The advantage of models that do not use flexible parameters is that one can precisely show to what degree they predict behavior, and in what situations. In three issues of this journal, the recognition heuristic has been examined carefully from many points of view. We comment here on four themes, the use of optimization models to understand the rationality of heuristics, the generalization of the recognition input beyond a binary judgment, new conditions for less-is-more effects, and the importance of specifying boundary conditions for cognitive heuristics.
ISSN:1930-2975