The Effect of Product Design and Price on Consumers’ Impulsive Buying on Shopee

Purpose: This study aims to examine the effect of product design and price on consumers’ impulsive buying behavior on Shopee. Design/Methodology/Approach: The research employed a quantitative approach with purposive sampling of 200 respondents who had purchased sublimation-printed fabric product...

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Bibliographic Details
Published in:	IJEBD (International Journal of Entrepreneurship and Business Development)
Main Authors:	Dyah Ayu Larasati, Aisyah Darti Megasari, Priyo Utomo, Syamsul Arifin, Nuryadi Nuryadi
Format:	Article
Language:	English
Published:	LPPM of Narotama University Surabaya 2025-09-01
Subjects:	Product Design Price Impulsive Buying Shopee E-commerce Marketplace
Online Access:	https://jurnal.narotama.ac.id/index.php/ijebd/article/view/3409

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