Online impulse buying on TikTok platform: Evidence from Indonesia

TikTok Shop boosts TikTok’s huge potential as an e-commerce platform that encourages sellers and buyers to increase the number of transactions. The emergence of this feature encourages the online impulse buying phenomenon on the TikTok platform. This study aims to examine the factors that influence...

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Bibliographic Details
Published in:	Innovative Marketing
Main Authors:	Nur Rizqi Febriandika, Alfinna Putri Utami, Afifah Nur Millatina
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2023-09-01
Subjects:	consumer behavior e-commerce impulse buying TikTok
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18840/IM_2023_03_Febriandika.pdf

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