Best time to post and review on Facebook and Instagram: analytical evidence

• الحاوية / القاعدة: South Asian Journal of Marketing
• المؤلفون الرئيسيون: Nripendra Singh, Anand Jaiswal, Tanuj Singh
• التنسيق: مقال
• اللغة: الإنجليزية
• منشور في: Emerald Publishing 2023-10-01
• الموضوعات: Facebook; Instagram; Social media post timing; Social media; Social media analytics
• الوصول للمادة أونلاين: https://www.emerald.com/insight/content/doi/10.1108/SAJM-09-2022-0059/full/pdf
• تدمد: 2719-2377; 2738-2486

Purpose – The study aims to investigate the time for social media posts and reviews in order to determine the best timing to ensure maximum outreach and interactions from users. The study intends to analytically investigate a company's Facebook and Instagram pages to get meaningful insights for effective post management. Design/methodology/approach – “Great Deal Tires” company’s Facebook and Instagram business pages were taken as the case study and patterns and analytical insights for different posts using Facebook and Instagram analytics were identified. The study categorically selected posts from Facebook pages and Instagram pages that were posted at different times and assessed on their impact. Findings – According to the study, Tuesday and Wednesday have higher engagement on the Great Deal Tires Facebook page, while Friday has higher engagement on Instagram. The study also provided valuable insights into post content and timing in order to increase the marketing impact of the posts. Originality/value – The study provides an analytical framework for analyzing post and review timing on various company business pages, allowing marketers to initiate more user visits and interactions.