Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust

Marketers in the rising halal Muslim consumerism must understand their clients’ behavior patterns to compete successfully. The purpose of this paper is to analyze the impact of halal perceived value, halal trust, and halal perceived risk on halal purchase intention among Muslim customers in Indonesi...

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Bibliographic Details
Published in:	Innovative Marketing
Main Authors:	Muchammad Agung Miftahuddin, Wiwiek Rabiatul Adawiyah, Refius Pradipta, Faizal Wihuda
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2022-10-01
Subjects:	halal Indonesia marketing perceived risk product purchase intention
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17198/IM_2022_04_Miftahuddin.pdf

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