| Summary: | The paper is aimed at carrying out the social and philosophical analysis of the factors that determine the specificity of being as a resident of the megalopolis. It proves that residents of the megalopolis are subjected to double pressure: first, they are pressurized by a crowd, part of which they are forced to be constantly, and secondly – by their own ambitions and desires. All this substantially complicates the possibilities of self-presentation and self-affirmation of an individual. The thesis that traditional values are transformed or neglected in the chronotype of the megalopolis and the value of consumption becomes the only dominant is also argued.
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