The Role of Store Environment Cues on Store Personality and Store Image

Purpose – This paper aims to explain the effects of color, lighting, and music as store environment cues on the perceptions among consumers of store personality, store image, and on their own store preferences. Design/Methodology/Approach – An experimental approach was employed to determine these e...

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Bibliographic Details
Published in:	Tržište
Main Authors:	Elif Taşkın, Zehra Bozbay
Format:	Article
Language:	English
Published:	Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2023-01-01
Subjects:	store environment store personality store image store preference Stimulus-Organism-Response (SOR) model
Online Access:	https://hrcak.srce.hr/file/437959

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