DIGITAL STRATEGY OF POLITICAL COMMUNICATION MEDIA ON SOCIAL MEDIA

Abstract This research study is used to find out the political communication strategies used in today's media era with the presence of digital media. Mastery of digital media is the latest technology needed in changing society. Social media is becoming a media that is more used by legislativ...

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Bibliographic Details
Published in:Wasilatuna
Main Authors: E Rizky Wulandari, M. Nashoihul Ibad
Format: Article
Language:English
Published: Program Studi Komunikasi dan Penyiaran Islam Universitas Islam Internasional Darullughah Wadda’wah 2021-04-01
Subjects:
communication strategy
political communication
social media
Online Access:https://ejournal.uiidalwa.ac.id/index.php/wasilatuna/article/view/555
Description
Summary:Abstract This research study is used to find out the political communication strategies used in today's media era with the presence of digital media. Mastery of digital media is the latest technology needed in changing society. Social media is becoming a media that is more used by legislative candidates because it has a targeted impact on prospective voters who are desired by political candidates. Communication strategies carried out to successfully communicate politics require several related strategies, either directly or using approaches through social media. This research method uses qualitative approaches and case study methods.
ISSN:2654-2609
2654-2595

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