Marketing Mix and the Brand Reputation of Nokia

Pakistan’s mobile phone market is growing very fast. The most selling brand in the market is Nokia. A hypothesis was developed that the reputation of a brand is a source of demand and the competitively superior quality image justifies a premium price. In this survey we assessed the reasons for prefe...

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Bibliographic Details
Published in:	Market Forces
Main Author:	Syed Ehtisham Ali
Format:	Article
Language:	English
Published:	Karachi Institute of Economics and Technology 2008-04-01
Subjects:	Brand Brand Equity Brand Reputation Market Mix
Online Access:	http://www.pafkiet.edu.pk/dnnbeta/LinkClick.aspx?fileticket=yCqBRq7rXHM%3d&tabid=390&mid=1266

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