The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria
Through this study, we seek to identify the impact of electronic advertising on the purchasing behaviour of the Algerian consumer, and to reach the goal of the study, we designed a questionnaire and distributed it to a sample of 128 people via the Internet, and to process and analyse the data, we us...
| Published in: | Management and Economics Review |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2025-02-01
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| Subjects: | |
| Online Access: | https://mer.ase.ro/files/2025-1/10-1-14.pdf |
| _version_ | 1849676774294683648 |
|---|---|
| author | Assia BRAHIMI Djamila KADRI |
| author_facet | Assia BRAHIMI Djamila KADRI |
| author_sort | Assia BRAHIMI |
| collection | DOAJ |
| container_title | Management and Economics Review |
| description | Through this study, we seek to identify the impact of electronic advertising on the purchasing behaviour of the Algerian consumer, and to reach the goal of the study, we designed a questionnaire and distributed it to a sample of 128 people via the Internet, and to process and analyse the data, we used the statistical processing programme SPSS v22. The results of the study confirmed the existence of a positive relationship between electronic advertising in its four dimensions (characteristics of electronic advertising, credibility of electronic advertising, incentives for electronic advertising, content of the advertising message) and the purchasing behaviour of the Algerian consumer. |
| format | Article |
| id | doaj-art-d48df108a4d94fa3a3593b45b2c98d22 |
| institution | Directory of Open Access Journals |
| issn | 2501-885X |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Editura ASE |
| record_format | Article |
| spelling | doaj-art-d48df108a4d94fa3a3593b45b2c98d222025-08-20T02:14:57ZengEditura ASEManagement and Economics Review2501-885X2025-02-0110118920410.24818/mer/2025.01-14The Impact of Electronic Advertising on Consumer Purchasing Behaviour in AlgeriaAssia BRAHIMI0Djamila KADRI1Higher School of Management Tlemcen, LEREMA laboratory, AlgeriaUniversity Abou Bakr Belkaid, Tlemcen, MECAS laboratory, AlgeriaThrough this study, we seek to identify the impact of electronic advertising on the purchasing behaviour of the Algerian consumer, and to reach the goal of the study, we designed a questionnaire and distributed it to a sample of 128 people via the Internet, and to process and analyse the data, we used the statistical processing programme SPSS v22. The results of the study confirmed the existence of a positive relationship between electronic advertising in its four dimensions (characteristics of electronic advertising, credibility of electronic advertising, incentives for electronic advertising, content of the advertising message) and the purchasing behaviour of the Algerian consumer.https://mer.ase.ro/files/2025-1/10-1-14.pdfinternetadvertisingelectronic advertisingpurchasing behaviouralgerian consumer |
| spellingShingle | Assia BRAHIMI Djamila KADRI The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria internet advertising electronic advertising purchasing behaviour algerian consumer |
| title | The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria |
| title_full | The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria |
| title_fullStr | The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria |
| title_full_unstemmed | The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria |
| title_short | The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria |
| title_sort | impact of electronic advertising on consumer purchasing behaviour in algeria |
| topic | internet advertising electronic advertising purchasing behaviour algerian consumer |
| url | https://mer.ase.ro/files/2025-1/10-1-14.pdf |
| work_keys_str_mv | AT assiabrahimi theimpactofelectronicadvertisingonconsumerpurchasingbehaviourinalgeria AT djamilakadri theimpactofelectronicadvertisingonconsumerpurchasingbehaviourinalgeria AT assiabrahimi impactofelectronicadvertisingonconsumerpurchasingbehaviourinalgeria AT djamilakadri impactofelectronicadvertisingonconsumerpurchasingbehaviourinalgeria |