The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria

Through this study, we seek to identify the impact of electronic advertising on the purchasing behaviour of the Algerian consumer, and to reach the goal of the study, we designed a questionnaire and distributed it to a sample of 128 people via the Internet, and to process and analyse the data, we us...

Full description

Bibliographic Details
Published in:	Management and Economics Review
Main Authors:	Assia BRAHIMI, Djamila KADRI
Format:	Article
Language:	English
Published:	Editura ASE 2025-02-01
Subjects:	internet advertising electronic advertising purchasing behaviour algerian consumer
Online Access:	https://mer.ase.ro/files/2025-1/10-1-14.pdf

Similar Items

Cross-Sessional Study of Digital Advertising and Consumer Purchasing Behaviour in Delta State
by: Patrick Nkemdilim Ijeh, et al.
Published: (2024-07-01)

The Impact of Hidden Advertising on Consumers Purchase Behaviour of Books
by: Helena Rojec, et al.
Published: (2012-01-01)

Influence of Advertising Effectiveness on Consumer Purchase Decisions in Wardah Medan Instagram social media Cosmetic Advertising
by: Sylvani Dewi, et al.
Published: (2023-11-01)

The effect of green advertising and environmental ethics on consumer purchase behavior
by: Yakup Durmaz, et al.
Published: (2022-05-01)

Does Social Media Advertising Features Matter An Investigation of Consumer Purchase Intention
by: Hafiz Wajahat Ali Shah, et al.
Published: (2019-06-01)

The impact of television advertisement exposure on consumer purchasing behavior: A case study of NIVEA's campaign
by: Olubukola Oladipo Jacob, et al.
Published: (2025-01-01)

Explaining the Effect of Viral Advertising on Consumer Purchasing Behavior
by: Sara Mohammadi, et al.
Published: (2019-01-01)

Analysis of Advertising Effectiveness Free Shipping and Consumer Trust to Increase Purchase Decisions
by: Putri Hawa Alkatiri, et al.
Published: (2022-08-01)

A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour
by: Mariya Ali, et al.
Published: (2025-04-01)

Understanding how the presence of music in advertisements influences consumer behaviour
by: Isabela Dogaru, et al.
Published: (2024-08-01)

The Influence of Consumer Trust and Advertising on Consumer Decisions to Make Purchases at Lazada Marketplace
by: R. Ela Sulastri
Published: (2022-04-01)

Impact of Green Advertising on Consumer Purchase Intentions in the Beverage Industry: The Moderating Role of Product Quality
by: Arif Ashraf, et al.
Published: (2024-12-01)

THE IMPACT OF TELEVISION ADVERTISING ON YOUNG CONSUMERS
by: Agnieszka Anna Siedlecka, et al.
Published: (2021-03-01)

Syrian consumers: beliefs, attitudes, and behavioral responses to internet advertising
by: Ali Bassam Mahmoud
Published: (2013-11-01)

The Attitude of Service Consumers Regarding Tourist Advertising in Mountain Banat
by: Dinu Gabriel, et al.
Published: (2017-01-01)

Exploring the Effects of Celebrity Endorsement in Electronic Media Advertisements on Purchasing Behaviour of Citizens of Sargodha City
by: Adnan Khaliq Bhatti, et al.
Published: (2016-06-01)

Facebook Advertising and Consumer Behaviour: A Study of Yuorit Yoghurt in Jos South, Nigeria
by: Sunday Francis Leman, et al.
Published: (2025-10-01)

PECULIARITIES OF ADVERTISING IN E-COMMERCE
by: I. Soklakova, et al.
Published: (2018-05-01)

Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions
by: Iroegbu Chinatu Amarachukwu
Published: (2025-10-01)

The impact of targeted advertising on the consumer
by: E. A. Ponomareva, et al.
Published: (2024-06-01)

Influence of advertising as a means of information transmission towards consumer: theoretical aspect
by: Jolita Vveinhardt, et al.
Published: (2006-12-01)

THE ROLE OF ADVERTISING FOR SOCIETY AND CONSUMERS
by: ALEXANDRA IORGULESCU, et al.
Published: (2023-12-01)

Social media advertisements and their influence on consumer purchase intention
by: Sriram K V, et al.
Published: (2021-01-01)

The Impact of Consumer Attitudes Towards Advertising on Mobile Purchasing in Different Regions of Hormozgan Province: A Comparative Study of Bandar Abbas City and Goorband Village
by: Hamidreza Aghdasiminabi
Published: (2025-06-01)

The Impact of Consumer Attitudes Towards Advertising on Mobile Purchasing in Different Regions of Hormozgan Province: A Comparative Study of Bandar Abbas City and Goorband Village
by: Hamidreza Aghdasiminabi
Published: (2025-06-01)

YouTube advertising value and its effects on purchase intention
by: Duygu Firat
Published: (2019-09-01)

Ethical issues of electronic advertising and their impact on the Iraqi consumer (A field study of the public in Baghdad
by: ا.د عرسان يوسف عرسان, et al.
Published: (2024-03-01)

An Analysis of Advertisement, Customer's Purchasing Performance and Behaviors: A Case Study on Kurdistan Region ‎
by: Murad Hamze
Published: (2020-05-01)

A hypothesis of 'How Advertising Works' and implications for marketers and advertisers
by: Brian McMillan
Published: (2022-11-01)

Elucidating the role of consumer decision making style on consumers’ purchase intention: The mediating role of emotional advertising using PLS-SEM
by: Priyanka Garg, et al.
Published: (2023-11-01)

Social media advertising, motivation, price reduction, and consumer purchasing behavior: religious orientation as a moderator
by: عبدالباسط الخوالدة
Published: (2021-10-01)

Theoretical Study on Advertising Deception and Its Impact on Consumers
by: Imene NESSAH
Published: (2024-06-01)

The role of outdoor advertising in consumer behaviour in implementing the goals of sustainable development: a case study of Lithuania
by: Kristina Samašonok, et al.
Published: (2025-09-01)

The models of the impact of interactive relationship between thinking style and the format of the advertising message on advertisement attractiveness and purchase intention by means of eye tracker
by: Alireza Haddadi, et al.
Published: (2025-03-01)

ADVERTISEMENT EFFECTIVITY: VISIBILITY, CREDIBILITY, ATTRACTION AND POWER ON PURCHASING DECISION AND ITS IMPACT ON CUSTOMER SATISFACTION
by: Astri Wulandari, et al.
Published: (2019-12-01)

Consumer behavioural model and the mediating role of branding concept on consumer willingness to purchase electronics products
by: Zandile Ngomthi, et al.
Published: (2024-10-01)

Commercial Advertisements and Their Role in Consumer Behavior
by: Abdul Khaleq Samin Fattah
Published: (2025-06-01)

Privacy Concerns in Personalized Advertising Effectiveness on Social Media
by: Lia Febria Lina, et al.
Published: (2021-08-01)

The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content
by: Hossein Khanighar, et al.
Published: (2017-05-01)

E-advertising effectiveness on consumer behavior of computer products and services
by: zohreh dehdashti, et al.
Published: (2010-04-01)