Factors affecting usage of mobile payments by youth in Kazakhstan

Mobile payments are developing at a rapid pace in the modern world, affecting most areas of business, economics, and consumer life. Mobile payment services in Kazakhstan have emerged recently driven mostly by young and tech-savvy consumers. The current study applies the modified Technology Adoption...

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Bibliographic Details
Published in:	Innovative Marketing
Main Author:	Liza Rybina
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2021-12-01
Subjects:	perceived ease of use perceived trust perceived usefulness transaction security
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15903/IM_2021_04_Rybin.pdf

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