Status of Marketing Information System in Medium and Large Size Food Industries

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In this research we seek to recognize the status of marketing information systems and its weaknesses in medium and large size food industries. We abandoned all organization diagnosis models and conducted Mcleod and Rogers Model as one of the most popular models in similar researches. Since marketing...

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Bibliographic Details
Published in:	‫مدیریت بازرگانی
Main Authors:	Shahram Azad, Kiyoomars Sharifi
Format:	Article
Language:	Persian
Published:	University of Tehran 2012-09-01
Subjects:	Food Industries. Marketing Information Systems System
Online Access:	https://jibm.ut.ac.ir/article_28565_7354d3f3697a69ee326a210baec2556e.pdf

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