Marketing Strategy for Private Elementary Schools in The City Of North Sumatra in Increasing The Number Of Students
This study aims to determine the marketing strategy carried out at SD Swasta Teladan Sumatera Utara increasing the number of students. The type of research conducted is qualitative research. Data collection techniques are observation, interviews and documentation. The results of the research conduc...
| Published in: | Jurnal Ekonomi, Bisnis dan Entrepreneurship |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | Indonesian |
| Published: |
Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan
2023-05-01
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| Subjects: | |
| Online Access: | https://jurnal.stiepas.ac.id/index.php/jebe/article/view/335 |
| _version_ | 1850290464743227392 |
|---|---|
| author | Dwi Fany Fransiska Dewi Butar Butar |
| author_facet | Dwi Fany Fransiska Dewi Butar Butar |
| author_sort | Dwi Fany Fransiska Dewi Butar Butar |
| collection | DOAJ |
| container_title | Jurnal Ekonomi, Bisnis dan Entrepreneurship |
| description | This study aims to determine the marketing strategy carried out at SD Swasta Teladan Sumatera Utara increasing the number of students. The type of research conducted is qualitative research. Data collection techniques are observation, interviews and documentation. The results of the research conducted at the SD Swasta Teladan Sumatera Utara is the Marketing Strategy used by increasing the number of students is to use the 7P marketing mix namely, Product, Price, Place, Promotion, People, Physical Evidence and Process. The next marketing strategy is to create and implement a PSB (New Student Admission) program. |
| format | Article |
| id | doaj-art-da79d94297a2425ea23e2c899a7ce57e |
| institution | Directory of Open Access Journals |
| issn | 2443-0633 2443-2121 |
| language | Indonesian |
| publishDate | 2023-05-01 |
| publisher | Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan |
| record_format | Article |
| spelling | doaj-art-da79d94297a2425ea23e2c899a7ce57e2025-08-19T23:35:36ZindSekolah Tinggi Ilmu Ekonomi (STIE) PasundanJurnal Ekonomi, Bisnis dan Entrepreneurship2443-06332443-21212023-05-0117111211810.55208/jebe.v17i1.335335Marketing Strategy for Private Elementary Schools in The City Of North Sumatra in Increasing The Number Of StudentsDwi Fany Fransiska Dewi Butar Butar0Sekolah Tinggi Ilmu Ekonomi IBMI, MedanThis study aims to determine the marketing strategy carried out at SD Swasta Teladan Sumatera Utara increasing the number of students. The type of research conducted is qualitative research. Data collection techniques are observation, interviews and documentation. The results of the research conducted at the SD Swasta Teladan Sumatera Utara is the Marketing Strategy used by increasing the number of students is to use the 7P marketing mix namely, Product, Price, Place, Promotion, People, Physical Evidence and Process. The next marketing strategy is to create and implement a PSB (New Student Admission) program.https://jurnal.stiepas.ac.id/index.php/jebe/article/view/335marketing strategy, marketing mix 7p |
| spellingShingle | Dwi Fany Fransiska Dewi Butar Butar Marketing Strategy for Private Elementary Schools in The City Of North Sumatra in Increasing The Number Of Students marketing strategy, marketing mix 7p |
| title | Marketing Strategy for Private Elementary Schools in The City Of North Sumatra in Increasing The Number Of Students |
| title_full | Marketing Strategy for Private Elementary Schools in The City Of North Sumatra in Increasing The Number Of Students |
| title_fullStr | Marketing Strategy for Private Elementary Schools in The City Of North Sumatra in Increasing The Number Of Students |
| title_full_unstemmed | Marketing Strategy for Private Elementary Schools in The City Of North Sumatra in Increasing The Number Of Students |
| title_short | Marketing Strategy for Private Elementary Schools in The City Of North Sumatra in Increasing The Number Of Students |
| title_sort | marketing strategy for private elementary schools in the city of north sumatra in increasing the number of students |
| topic | marketing strategy, marketing mix 7p |
| url | https://jurnal.stiepas.ac.id/index.php/jebe/article/view/335 |
| work_keys_str_mv | AT dwifanyfransiskadewibutarbutar marketingstrategyforprivateelementaryschoolsinthecityofnorthsumatrainincreasingthenumberofstudents |