Tendencies in the application of the concept of catalogue marketing in Republic of Serbia and the world

Catalogue marketing is one of the direct marketing channels. This concept implies making a lot of strategic and tactical decisions that determine catalogue's market success. Catalogue sales is most developed in USA (where it originated) and in Western Europe. In Serbia, catalogue marketing is a...

書誌詳細
出版年:	Marketing (Beograd. 1991)
第一著者:	Zelić Darko
フォーマット:	論文
言語:	英語
出版事項:	Srpsko udruženje za marketing 2010-01-01
主題:	catalogue marketing catalogue sales e-catalogues direct mail
オンライン･アクセス:	https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2010/0354-34711004277Z.pdf

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