Estímulos auditivos en prácticas de neuromarketing. Caso: Centro Comercial Unicentro, Cúcuta, Colombia

El actual entorno competitivo de mercados involucra la aplicación estratégica del neuromarketing como ayuda al aumento del consumismo y prevalencia de marcas y productos. La estimulación sensorial se usa como técnica valiosa en el contexto empresarial, es decir marketing sensorial. Esta investigació...

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Bibliographic Details
Published in:	Cuadernos de Administración
Main Authors:	William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera
Format:	Article
Language:	English
Published:	Universidad del Valle 2015-06-01
Subjects:	emociones estímulo sonoro marketing auditivo marketing sensorial neuromarketing
Online Access:	http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S0120-46452015000100011&lng=en&tlng=en

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