The Antecedents of Utilitarian and Hedonic Motivations for Online Shopping Satisfaction

Empirical studies indicate that utilitarian and hedonic shopping motivations have a profound effect on customer satisfaction in a physical brick-and-mortar shopping environment. Studies have also started to surface which underscore the importance of these motivations in the realm of e-commerce. The...

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Bibliographic Details
Published in:	Scientific Annals of Economics and Business
Main Author:	Ephrem Habtemichael Redda
Format:	Article
Language:	English
Published:	Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house 2024-09-01
Subjects:	utilitarian motivation hedonic motivation satisfaction online shopping
Online Access:	https://saeb.feaa.uaic.ro/index.php/saeb/article/view/2207

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