Narrative Analysis Of TV Commercials

TV commercials as multifarious media texts use various contrivances of which narrative and fundamental elements of short stories can be mentioned. These texts also make use of cultural codes in order to alter audiences\' opinion and to function as influential apparatus of persuasion. So, in ord...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Taḥqīqāt-i Farhangī-i Īrān
المؤلفون الرئيسيون: Abdollah Giuvian, Shahram Ahmadi
التنسيق: مقال
اللغة:الفارسية
منشور في: Iranian Institute for Social and Cultural Studies 2017-09-01
الموضوعات:
الوصول للمادة أونلاين:http://www.jicr.ir/article_153_392b1e37aa998105be4dd29e82e2e208.pdf