Narrative Analysis Of TV Commercials

TV commercials as multifarious media texts use various contrivances of which narrative and fundamental elements of short stories can be mentioned. These texts also make use of cultural codes in order to alter audiences\' opinion and to function as influential apparatus of persuasion. So, in ord...

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Bibliographic Details
Published in:	Taḥqīqāt-i Farhangī-i Īrān
Main Authors:	Abdollah Giuvian, Shahram Ahmadi
Format:	Article
Language:	Persian
Published:	Iranian Institute for Social and Cultural Studies 2017-09-01
Subjects:	critical discourse analysis narrative narrative analysis semiotics tv commercial
Online Access:	http://www.jicr.ir/article_153_392b1e37aa998105be4dd29e82e2e208.pdf

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