Creating value added to customers: Marketing and sales role

This paper presents the new trends in sales and marketing areas which reshaping markets and changing the way business is done. Marketing and sales management need a well-defined strategy for added value exploration, creation and delivery. The holistic marketing process involves all stakeholders and...

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Bibliographic Details
Published in:	Marketing (Beograd. 1991)
Main Authors:	Damnjanović Vesna, Filipović Vinka
Format:	Article
Language:	English
Published:	Srpsko udruženje za marketing 2006-01-01
Subjects:	added value for customer sales and marketing strategy
Online Access:	http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710602073D.pdf

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