Who Are the Online Medication Shoppers? A Market Segmentation of the Swedish Welfare State

The present study aimed to explore the online shopping of medicines from demographic, geographic, psychographic, and behavioral factors. A quantitative survey design was used with a quote sample representing the Swedish population regarding age, gender, and residential area. In total, 1863 persons r...

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Bibliographic Details
Published in:	Journal of Theoretical and Applied Electronic Commerce Research
Main Authors:	John Magnus Roos, Magnus Jansson, Pernilla J. Bjerkeli
Format:	Article
Language:	English
Published:	MDPI AG 2024-03-01
Subjects:	market segmentation online shopping of medicines psychographic factors personality traits values
Online Access:	https://www.mdpi.com/0718-1876/19/1/28

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