Consumer choice influenced by advertising: social and psychological aspects

In today's environment, the advertising industry has been a great success, as advertising is an effective tool for modifying customer behavior, attracting attention to products and creating a positive image of the company. Therefore, advertising gurus have begun to look for new approaches to c...

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Bibliographic Details
Published in:	Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет
Main Authors:	Kuchkova O. V., Arkhireiska N. V., Maievska K. K., Nosatenko K. G., Pasishnik C. O.
Format:	Article
Language:	English
Published:	Ukrainian State University of Science and Technologies 2019-12-01
Subjects:	advertising marketing. influence on consciousness psychology of advertising advertising and subconsciousness
Online Access:	https://udhtu.edu.ua/public/userfiles/file/EK_journal/2019-2/Kuchkova.pdf

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