The Role of Flow Theory in Viral Promotional Advergames: An exploration of Forwarding the Game and Sharing Personal Data

Abstract The purpose of this research was to investigate the role of Flow theory in viral promotional advergames with an emphasis on sharing personal data and forwarding the games. Using a viral marketing campaign, 393 out of 765 participants clicked on the game link sent via email, But 288 people p...

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Bibliographic Details
Published in:	ارزش آفرینی در مدیریت کسب و کار
Main Author:	Mostafa Heidari Haratemeh
Format:	Article
Language:	Persian
Published:	Iranian Business Management Association 2023-09-01
Subjects:	advertising game for advertising purposes flow promotional game viral promotional advergames sharing personal data
Online Access:	https://www.jvcbm.ir/article_176723_28a3ad6f68f6b12a401a2ac193c76150.pdf

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