| Summary: | In order to promote the rapid development of China′s emerging yachting tourism, this paper summarized the concept and characteristics of yachting tourism, analyzed the development status and trend of the world yachting tourism industry and its enlightenment to China. The results showed that yachting tourism was a whole industrial chain containing various industrial activities, which was characterized by industrial agglomeration, monopoly of leasing fleet, niche market, diversified business models and seasonal characteristics. At present, the yacht economy in the world is still dominated by the European and American countries, the yacht leasing is developing vigorously, the yacht marina is mainly operated locally, and the regional regulation of yachting still has limitation. The industry has the tendency of clustering, localization, diversification and "Internet +" in marketing. In the future, China should promote the legalization of yacht leasing, build multi-level yacht infrastructure, strengthen yacht policy innovation, enrich yachting tourism products and train industrial talents.
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