| 總結: | Management of competitiveness of a production enterprise is directly connected with issues of formation of competitive strategies, which requires a thorough analysis of those components of the enterprise activity, which could become the basis of formation and strengthening of stable competitive advantages. The existing models do not take into account the market infrastructure and, that is why, not quite suitable for being used in the practical activity of a firm in a competitive market. The article develops dynamic models of quantitative and pricing duopolies, which describe activity of firms, which deal with production, storing and selling day-to-day goods. The models allow taking into account interdependence of the current state of the market and current production facilities of enterprises. The proposed models give a possibility of a purposeful selection of strategic behaviour of duopolists. The conducted analysis of strategies of competitive firms revealed significant influence of market characteristics upon results of economic activity of firms.
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