Marketing aspect of the innovation communications development

The article analyzes innovation communications (InCo) as a factor for the innovation networks development. It is shown that the necessity to use InCo practice is due to the complexity of processes in high-tech sectors and the relevance of the development of appropriate organizational and economic to...

书目详细资料
发表在:	Innovative Marketing
Main Authors:	Olha Prokopenko, Vitaliy Omelyanenko
格式:	文件
语言:	英语
出版:	LLC "CPC "Business Perspectives" 2018-08-01
主题:	innovation networks innovation system relationship marketing
在线阅读:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/10798/IM_2018_02_Prokopenko.pdf

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