An Exploration of Aquatic Food Production and Marketing Mix in the Coastal States of Nigeria

This field study examined extant aquatic food production and marketing in the three coastal states of Lagos, Ogun, and Ondo before IMTA across 15 Local Government Areas (LGAs)/Local Council Development Areas (LCDAs). Marketing mix practices in coastal aquatic food systems were explored through a str...

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Bibliographic Details
Published in:Aquaculture Journal
Main Authors: Shehu L. Akintola, Lateef A. Badmos, Akinkunmi S. Ojo, Gbenga R. Ajepe, Matthew A. Ajibade, Mary A. Gbadamosi, Victor T. Okomoda, Idowu J. Fasakin, Sunil Siriwardena, Charles Iyangbe, Esther W. Magondu, Rodrigue Yossa
Format: Article
Language:English
Published: MDPI AG 2026-05-01
Subjects:
aquatic food
integrated multi-trophic aquaculture
marketing mix
marketing channel
consumers’ decision
postharvest
Online Access:https://www.mdpi.com/2673-9496/6/2/18

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