Modeling the Trust in Online Shops Using Fuzzy Cognitive Mapping-Edited

Complementary to the increasing popularity of the internet and WWW, e-commerce has become a significant global economic force. The online retail stores need to attract more visitors and convert them to customers. To achieve this goal these stores need to be trustworthy for the visitors and customers...

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Bibliographic Details
Published in:	کاوش‌های مدیریت بازرگانی
Main Authors:	Farshid Farasat, Tahmoures Hasangholipoor Yasvari
Format:	Article
Language:	Persian
Published:	Yazd University 2015-04-01
Subjects:	online trust e-commerce fuzzy cognitive maps online shops trust in online shops
Online Access:	http://bar.yazd.ac.ir/article_742_9eaf53d3b46a51ed03718baffd8143d8.pdf

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