Hien, N. N., Phuong, N. N., Tran, T. V., & Thang, L. D. (2019, December). The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation. Management Science Letters.
Chicago Style (17th ed.) CitationHien, Nguyen Ngoc, Nguyen Nguyen Phuong, Tung Van Tran, and Le Duc Thang. "The Effect of Country-of-origin Image on Purchase Intention: The Mediating Role of Brand Image and Brand Evaluation." Management Science Letters Dec. 2019.
MLA (9th ed.) CitationHien, Nguyen Ngoc, et al. "The Effect of Country-of-origin Image on Purchase Intention: The Mediating Role of Brand Image and Brand Evaluation." Management Science Letters, Dec. 2019.
Warning: These citations may not always be 100% accurate.
