The Influence of Product Quality and Brand Image on Repurchase Intention Through Customer Satisfaction as an Intervening Variable (A Study on Kopi Kenangan Customers in Surabaya)
Currently, the food and beverage industry is growing rapidly in Indonesia, particularly the coffee beverage business. Kopi Kenangan is one of the fastest-growing retail coffee businesses in Indonesia. This study aims to analyze the influence of Product Quality and Brand Image on Repurchase Intention...
| Published in: | Indonesian Interdisciplinary Journal of Sharia Economics |
|---|---|
| Main Authors: | Stephanie Zefanya Sitompul, Sonja Andarini |
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-09-01
|
| Subjects: | |
| Online Access: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6975 |
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