Amaro's business model innovation: DNVB or platform?

Purpose – This teaching case aims to analyze the business model of Amaro, a company that directly sells lifestyle goods to end consumers (B2C), focused on the women's market. Amaro's original business model is introduced and a challenging dilemma is proposed: could Amaro innovate its busin...

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Bibliographic Details
Published in:	REGE Revista de Gestão
Main Authors:	Wellington José da Silva, Giselle da Costa Araújo, Adriano Rehder, Marcelo Caldeira Pedroso
Format:	Article
Language:	Portuguese
Published:	Emerald Publishing 2024-11-01
Subjects:	Business model Strategic innovation Business model innovation Entrepreneurship Retail
Online Access:	https://www.emerald.com/insight/content/doi/10.1108/REGE-08-2022-0115/full/pdf

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