That resonated with me: A user-centred approach to understanding young adult vulnerable road users’ road safety campaigns messaging needs—Case study

Road safety campaigns aim to facilitate behaviour change and are a key strategy for targeting young adult vulnerable road users (YA-VRUs). Employing a user-centred design approach, we conducted workshops with 30 YA-VRUs in the Australian Capital Territory and the Australian state of Victoria to unde...

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Bibliographic Details
Published in:	Transportation Research Interdisciplinary Perspectives
Main Authors:	Shivani Tyagi, Nicki Wragg, Fanny Suhendra
Format:	Article
Language:	English
Published:	Elsevier 2025-05-01
Subjects:	Behaviour change Campaign effectiveness Problem road use behaviour Road safety Vulnerable road user User-centred design
Online Access:	http://www.sciencedirect.com/science/article/pii/S2590198225001095

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