Destination Brand Equity:

Research on destination brand has been performed in the tourism marketing field since the mid-1990s. Studies of the brand perspective on destination started from changes in the tourism environment, such as expansion of tourism opportunities, increasing re-visitors, and a continued segmentation strat...

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Bibliographic Details
Published in:	Maketingu Janaru
Main Author:	Sangjeon Lee
Format:	Article
Language:	Japanese
Published:	Japan Marketing Academy 2018-12-01
Subjects:	destination brand destination brand equity customer based brand equity
Online Access:	https://www.jstage.jst.go.jp/article/marketing/38/1/38_2018.029/_html/-char/en

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