| الملخص: | For the contemporary public consciousness of the population of Kabardino-Balkaria, issues related to the history of the peoples of the republic and its interpretation by various subjects of the socio-political process are relevant. Wide access to various network resources and open discussion of various episodes of the history of the peoples of the republic leads to the situation when “battles” flaring up on social networks periodically turn into real ethnic clashes. The methodological bases of the study are systemic and interdisciplinary approaches. The research method is an expert survey. It was revealed that: the channels through which the impact on the historical consciousness of the population is greatest, according to experts, are thematic groups on social networks (Instagram, Facebook, Telegram, etc.); most experts believe that interest in history among residents of Kabardino-Balkaria depends on the level of education, age, gender and nationality; according to experts, knowledge about the ethnic origin (roots) appear in the historical consciousness and socio-political life as the most important for the peoples of the republic.
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