Consumer Preferences and Willingness to Pay for High-Quality Vegetable Oils: A Cross-Sectional Analysis of Chinese Residents

The consumption of edible vegetable oil is an important source of essential fatty acids and vitamin E for the human body. Guiding residents to consume scientifically and reasonably control the intake of edible oils is an important part of promoting the construction of a healthy China. Currently, Chi...

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Bibliographic Details
Published in:	Foods
Main Authors:	Shiting Tang, Pei Wang, Huan Xing, Zeying Huang, Peng Liu, Tai Li, Jiazhang Huang
Format:	Article
Language:	English
Published:	MDPI AG 2024-04-01
Subjects:	vegetable oil preferences willingness to pay consumers TPB structural equation model
Online Access:	https://www.mdpi.com/2304-8158/13/8/1168

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