FoMO And Discounts: Why Generation Z Can't Resist Online Shopping?

This study  aims to explore the influence of social media influencers, fear of missing out (FoMO), shopping lifestyle, and discount prices on impulse buying among Generation Z TikTok and Instagram users in Indonesia. The objective is to identify key factors influencing Gen Z’s online impulse buying,...

Full description

Bibliographic Details

Published in:	Management Analysis Journal
Main Authors:	Eva Sofiana, Rina Suthia Hayu
Format:	Article
Language:	English
Published:	Universitas Negeri Semarang 2025-06-01
Subjects:	impulse buying social media influencer discount price shopping lifestyle fomo (fear of missing out)
Online Access:	https://journal.unnes.ac.id/journals/maj/article/view/26979