Presentation and Measurement of Spiritual Behavior in Iran Virtual News Media Organizations

• Published in: مطالعات رسانه‌های نوین
• Main Authors: banafsheh fotovat, Aliakbar Farhangi, Abbasali Rastgar, azim zarei
• Format: Article
• Language: Persian
• Published: Allameh Tabataba'i University Press 2020-01-01
• Subjects: spiritual behavior; spirituality; media organizations; grounded theory
• Online Access: https://nms.atu.ac.ir/article_10864_59e35c6d17a53a6c9490e81e45df630c.pdf

The purpose of this research was to presentation and measurement of the appropriate model for the spiritual behavior of media organizations. This research is based on the fundamental purpose and applicability of the method and how to collect data is a descriptive survey and correlation type, and from In terms of doing research, it is a kind of quantitative and quantitative research that uses the exploratory approach and the research strategy of the "grounded theory" and structural equation modeling. The statistical population of the study in the qualitative section consisted of experts in the field of spirituality and media. Using sampling method, 15 people were selected as sample and in the quantitative section, includes all employees of virtual media organizations operating in the news area licensed by the Ministry of Culture and Islamic Guidance and selected by random sampling of 200 people. Deep exploratory interviews were also used to collect data in the qualitative section and the researcher-made questionnaire was used in a quantitative section. . After the triple stages of open coding, central coding and the selective coding of the categories, concepts and dimensions extracted, a new theory, the very model of spiritual behavior in media organizations, was designed and tested by structural equation modeling method.