The effects of marketing mix elements on Brand equity

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With increasing competition and raising phenomena such as global markets, the domestic industries of each country in order to stay in this area should increase their competitive advantage. Brand value is One of the strategic tools that causes commitment and frequency of consumption, increasing econo...

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Bibliographic Details
Published in:	تحقیقات بازار یابی نوین
Main Authors:	Soleyman Iranzadeh, Aida Ranjbar, Naser Poursadegh
Format:	Article
Language:	Persian
Published:	University of Isfahan 2012-01-01
Subjects:	marketing mix brand equity brand loyalty brand awareness perceived quality
Online Access:	http://uijs.ui.ac.ir/nmrj/browse.php?a_id=444&sid=1&slc_lang=en

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