EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION)

The application of control methods of consumer behavior is considered. The consumer response to the producers’ promotion instruments is analyzed. Efficiency of various methods of consumer behavior research in the tobacco sphere is investigated. The list of the basic instruments for promoting tobacco...

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書目詳細資料
發表在:Advanced Engineering Research
主要作者: Alexandra A. Antsupova
格式: Article
語言:俄语
出版: Don State Technical University 2011-06-01
主題:
在線閱讀:https://www.vestnik-donstu.ru/jour/article/view/784

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