Intertextuality in newspaper advertising

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To gain the readers’ interest positively is certainly the ultimate goal in advertising. This is achieved, as Sillars (1991) explained, through expressing values to the knowledge of, and mostly appreciated by the readers to promote a brand or service. No strategies serving such a goal better than in...

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Bibliographic Details
Published in:Journal of Modern Languages
Main Author: Alawiya W. I. Al-Siyami
Format: Article
Language:English
Published: Universiti Malaya 2017-06-01
Subjects:
intertextuality, newspaper advertisements, cultural values, social identity
Online Access:https://samudera.um.edu.my/index.php/JML/article/view/3291
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