The Impact of Augmented Reality Through User-Platform Interactions Towards Continuance Intention with the Effect of User Generation

When users interact with mobile platforms in an Augmented Reality (AR) environment, cognitive and emotional engagements change through different stimuli cues that respond to users’ behavioral intentions. Although AR engages more interactions in mobile platforms, there is a significant gap in assessi...

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Bibliographic Details
Published in:	Information
Main Authors:	Zian Shah Kabir, Kyeong Kang
Format:	Article
Language:	English
Published:	MDPI AG 2024-11-01
Subjects:	user-platform interaction continuance intention augmented reality mobile platform interaction-engagement-intention model
Online Access:	https://www.mdpi.com/2078-2489/15/12/758

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