Something seems fishy: mainstream consumer response to drag queen imagery

Abstract This study investigates how drag queen imagery in advertising and mainstream consumers’ tolerance towards homosexuality (i.e., drag queens) affect their attitudes towards the advertisement and brand in the context of beauty brand advertising. Based on the social identity theory, this study...

書目詳細資料
發表在:	Fashion and Textiles
Main Authors:	Sarah Frankel, Sejin Ha
格式:	Article
語言:	英语
出版:	SpringerOpen 2020-07-01
主題:	Drag queen Tolerance Advertising Attitudes Beauty brand LGBTQ+
在線閱讀:	http://link.springer.com/article/10.1186/s40691-020-00211-y

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