Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi

<p><em>Television is a communication network with a role as a mass communication is one-way, causing heterogeneous simultaneity and the communicant. Every day people look at a number of television commercials. There are thousands of products on the market and It would be interesting to k...

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Bibliographic Details
Published in:	Jurnal Ilmiah Manajemen dan Bisnis
Main Author:	Debby Arisandi
Format:	Article
Language:	Indonesian
Published:	Universitas Muhammadiyah Sumatera Utara 2017-04-01
Subjects:	humor appeal, brand awareness, advertisement
Online Access:	http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1394

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