Construction of Brand Identity through Language in the Video Advertisements of Pakistani Telecom Companies

This research explored the construction of brand identity in the video advertisements of Pakistani telecom companies. Brand identity is constructed mainly by showing competitor’s submissive and weaker image rather than by using creative and unique advertising techniques. Data for this research was...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	NUST Journal of Social Sciences and Humanities
المؤلفون الرئيسيون:	Sohaib Ul Hassan, Hammad Mushtaq
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	National University of Sciences and Technology 2021-02-01
الموضوعات:	Brand Identity Linguistic Analysis Pakistani Telecom Companies Advertisement Positioning Theory
الوصول للمادة أونلاين:	https://njssh.nust.edu.pk/index.php/njssh/article/view/56

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