The impact of brand social media marketing on the dynamics of the company’s share value

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company’s share value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising campaign in social media. The economics and statistics...

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Bibliographic Details
Published in:	Business: Theory and Practice
Main Authors:	Diana Fayvishenko, Liudmyla Cherniavska, Iryna Bondarenko, Tetiana Sashchuk, Inna Sypchenko, Nataliia Lebid
Format:	Article
Language:	English
Published:	Vilnius Gediminas Technical University 2023-01-01
Subjects:	advertising brand company value marketing promotions social media
Online Access:	https://journals.vilniustech.lt/index.php/BTP/article/view/17117

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