The promotion of sales on the consumer markets: Offer of a new approach of promotional management

Nowadays, there are many factors that have provoked a greater use of promotion by some manufacturers in the consumption markets. Traditionally, firms have used promotion as the last resource for the achievement of the goals of selling. When we analyse promotional management, this kind of performance...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Management Letters/Cuadernos de Gestión
المؤلفون الرئيسيون:	FRANCISCO JAVIER VILLABA MERLO, IÑAKI PERIÁÑEZ CAÑADILLAS
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Universidad del País Vasco (UPV/EHU) 2002-12-01
الموضوعات:	Sales Promotion Promotional Marketing Consumption Markets
الوصول للمادة أونلاين:	http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2002&v=2&n=2&o=1

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