Interaction of Employee Loyalty and Customer Loyalty in the Service Industry

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Abstract The subject of customer loyalty is a focal concern of marketers who seek to identify its antecedents and casual structure with the aim of better understanding of its relationship with employee loyalty, particularly in the service sector. In the service industry the role of staff in creating...

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Bibliographic Details
Published in:	تحقیقات بازار یابی نوین
Main Authors:	monireh dabooeian, manijeh gharecheh
Format:	Article
Language:	Persian
Published:	University of Isfahan 2011-12-01
Subjects:	Keywords: Employee loyalty Service quality Customer satisfaction Customer loyalty
Online Access:	http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-71-1&slc_lang=en&sid=1

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