Interaction of Employee Loyalty and Customer Loyalty in the Service Industry

Abstract The subject of customer loyalty is a focal concern of marketers who seek to identify its antecedents and casual structure with the aim of better understanding of its relationship with employee loyalty, particularly in the service sector. In the service industry the role of staff in creating...

詳細記述

書誌詳細
出版年:تحقیقات بازار یابی نوین
主要な著者: monireh dabooeian, manijeh gharecheh
フォーマット: 論文
言語:ペルシア語
出版事項: University of Isfahan 2011-12-01
主題:
オンライン・アクセス:http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-71-1&slc_lang=en&sid=1